Hey Bosses,

Happy Friday!

This week I have been working on a new exciting branding project for my media agency. Branding is such a huge part of business development and whether you are a solopreneur or working as an organization the way you showcase your products and services online has a huge influence on your consumers.

Building an online identity can be challenging especially at the beginning, that’s why I decided to write an article where I walk you through all the steps you need to take in line to build a strong personal brand Identity.

Let’s dive in

“Branding is what people say about you when you’re not in the room.”Jeff Bezos

What does brand identity mean?

The difference between a business and a brand is the impact that a particular product and service have after the sale has been done. Brand identity means creating a deeper connection with the consumer which builds trust and makes your customers experience something that can’t experience from your competitors.

Is that clear?

Ok! let’s make it easier …

Let’s take Coca Cola


That’s right!

Trust, relationship, and credibility, and are keys of success for a brand.

  • Trust comes from a previous relationship with a product ( you would use a certain brand because your father used the same or because it reminds you of a specific moment in your life etc)

Relationship. start more when your consumer feels connected with the value of your brand and with the message you are delivering (. This is the approach that Steve Jobs turning a tech business into a lifestyle brand that associates technology, style, and design).

  • Credibility comes from the success of your products and services as well as the hype created around the brand and this often is a great strategy for launching a product. Creating a buzz around the brand and sharing the story across social and traditional media of a particular product is a great strategy to get people learning about the product and start to build a connection.

In the last decade, one of the most common approaches seen all over again is through limited edition products or capsule collection such as Supreme and Louis Vuitton.

The approach is very simple but extremely powerful. A company such Supreme would partner with Louis Vuitton to attract a more premium demographic and Louis Vuitton will take this an opportunity to attract a younger generation.

time and as soon as the product sold out this will generate a hypeOnce the collaboration has been shared across multiple approaches the products would be available in very limited stock and as soon as the products are out of stock this will become a hype brand. Why? Simply people want what they can’t have and as soon something is not available you suddenly feel like you want it because it is rare and gains more value.

If you look at companies such as Yeezy, Adidas, or the whole Kardashian brand this has been a very popular strategy to build a strong brand identity.

What are the steps then to create the foundation of a strong personal brand?

1. Research your audience, value proposition, and competition.

Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. You should clarify and understand these five things.


It’s no secret that different people want different things. You can’t (usually) target a product to a pre-teen the same way you would target a product to a college student. Learning what your audience wants from a business in your industry is vital to creating a brand people will love.

Value Proposition & Competition

What makes your business unique in your industry? What can you offer your consumers that others can’t? Knowing the difference between you and your competition is imperative to developing a successful brand. Keeping an eye on your competitors will also educate you on what branding techniques work well and those that don’t.


You know what your business offers, but be sure to have a clear and direct mission statement that describes your vision and goals. In other words, know your business’s purpose — you can’t very well create a personality for a business unless you know what that business is about.


This point I feel personally close to. I believe personality and relationships convert more than anything. I firmly believe you are what you sell, that’s why spending time curating your brand image is a need time wasted, as mentioned earlier with the example of Coal Cola, colors one of the most relevant element to make the product recognizable.

Then enhance that visual representation with your tone of voice: Are you a confident business with a lot of sass, like Nike? Or are you ritzy and professional, like Givenchy? Either way, be sure to develop your brand as a way to represent your business.

Trust me! Research is the most boring part of the process but the more you know about your business, the stronger your brand identity will be.

SWOT Analysis
Finally, completing a SWOT Analysis can be beneficial to better understand your brand. Considering the characteristics of the brand will help you find characteristics you want to portray in the brand. SWOT stands for:

Strengths: Positive characteristics of your business that provide an advantage over your competition.
Weaknesses: Characteristics that prove to be a disadvantage to your business.
Opportunities: Changes and trends in your industry that offer opportunities for your business.
Threats: Elements in the environment or industry that may cause problems for your business.

2. Design-Template

Let’s get to the juicy part of branding!

A huge misconception of branding is that when we say brand we say logo and let me tell you as much as the logo matters is not the main point on the brand-building process. Personally I didn’t have a logo until I opened my agency but when it comes to my digital content people knew that a particular piece of content was done by me. How?

I kept my style, graphic, and mood very consistent and people got used to it. As mentioned before people feel comfortable with what they know so if you give your client a certain style that represents you and that they can relate to you that is the trick.

This rule is extremely relevant on social media platforms such as Instagram for example where everything very visual. When I worked as a travel content creator my page was standing out online-due to my color scheme choice which at the time was very mainly black and white and red

Then instead when I started developing my persona identity online I started to aligned my brand to my services and changed the style turning everything more pastel color and softer with a sparkle of bright colors every now and then.

I kept my style, graphic, and mood very consistent and people got used to it. As mentioned before people feel comfortable with what they know so if you give your client a certain style that represents you and that they can relate to you that is the trick.

When I started using my profile as a platform to teach branding and marketing I changed the colors and mood of the page to difference it the career-changing path.

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